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Welcome to "Paso Robles: An American Terroir"
 
This new book was published in October 2007 and details the environmental and cultural history of the Paso Robles American Viticultural Area (AVA). This book with perfect binding contains 180 pages printed in full color with more than 300 original photographs and illustrations. We invite you to buy this book and also the accompanying CD.
Each book has a suggested retail price of $49.95. However, for a limited time, we are offering a special introductory discount price of $24.95 per book.
Please click on the BUY link above to add these items to your shopping cart.

Paso Robles: An American Terroir
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Learn more about this beautiful California AVA!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We take enormous pride in this definitive book about the Paso Robles AVA, and hope that you'll enjoy reading it.
We look forward to doing business with you. Please read some of the recent statements about our book:
 
"Wine lovers must read this book"
by Kathy Marcks Hardesty
"SLO New Times" magazine, January 3, 2008.

"Unlike most guide books to San Luis Obispo wine country now available in tasting rooms and book stores, Paso Robles: An American Terroir was written for people truly passionate about wine, whether professionals or collectors. The authors--Thomas J. Rice, Ph.D., and Tracy G. Cervellone C.W.E.--provide an outstanding compendium about soils, vines, wines, and the interesting characters who made Paso Robles the outstanding, high-quality wine growing region it is today.

Rice provides detailed explanations of the various soils and climates of Paso Robles' prime wine growing regions (usually referred to as American Viticultural Areas, AVAs, or the French appellations). But don't let the book's university level of detail scare you off. It's a great resource for the wine aficionado who doesn't plan to grow grapevines, but does want to better understand this ultimately fascinating beverage.

The truth is, I can't imagine any vineyard manager or winemaker who's involved in vineyard decisions not owning this book as a resource. This isn't just for Paso Roblans either--the appendices address winegrape growing applicable internationally. From Appendix A, a case study on the soil survey report for Carmody McKnight in the Adelaida Hills district of Paso Robles, Rice's information would help anyone who plans to grow winegrapes.

For consumers, the tasting room guide provides details about the winemaking style of many artisans like Steve Goldman of Stephen's Cellar on York Mountain. The authors provide details of Goldman and his father's pioneering work for the York Mountain AVA, though it appears as one of Paso's newer brands. Another great story is Chateau Margene, which owner and winemaker Michael Mooney modestly describes as a micro-property with his 6-acre vineyard devoted to Bordeaux varietals. Is it any wonder that so many aspiring winemakers are drawn by the qualities of Paso Robles' wines? This excellent guide is available at SLO County winery tasting rooms or online at www.pasoterroir.com.

Contact New Times' Cuisine columnist at khardesty@newtimesslo.com."
 
 
Accolade from an Earth Scientist 
by Ronald D. Taskey, Ph.D.
Soil scientist, educator, and drinker of good wines

"If you equate fine California wines with Napa Valley, you’re right—maybe half the time. But California is a huge grape-growing, wine-making, wine-drinking state—and way south of Napa, the Paso Robles region produces some of the State’s finest reds and whites.
 
The best way to learn about Paso Robles is to go there. Enjoy the wines and soak up the ambiance. Of course you’ll also want a guide book, especially one that’s informative and easy on the eyes, and from which even the locals can learn something.
 
"Paso Robles: An American Terroir" was written by two people who know what they’re talking about. Pick up their book, and let Dr. Tom Rice and Tracy Cervellone show you around about 70 Paso Robles vineyards and wineries. You’ll meet the owners and winemakers, learn a bit of their backgrounds and philosophies, and most importantly be introduced to the fine wines each is producing.

But that’s only half of it. You’ll also learn about the two major reasons why Paso Robles is such a great wine grape region: its soils and its climate. From the geology, the topography, and the climate come the soils. And from the soils, the climate, and good management come the grapes that a skilled wine maker turns into a noble beverage. This is what terroir is all about, and "Paso Robles: An American Terroir" will tell you all about it."

“Books for the Learned”
by Dave King; proprietor, Vista Del Rey Vineyards
Vista Del Rey Vineyards, Winter 2007 newsletter

“…The authors, Dr. Thomas J. Rice and Tracy G. Cervellone, have written an outstanding treatise on the Paso Robles appellation. The book goes way beyond a coffee table decoration. Dr. Rice, a Cal Poly soils professor, has penned a comprehensive treatise on the area’s soils and their formation, geology, and relationship to our groundwater basin and groundwater hydrology, usage and issues. Tracy’s contribution takes the form of informative, breezy and personal discussions of 71 Paso area wineries… The book is generously interspersed with color photos, well-explained diagrams, charts and schematics.

This book is the most professional and well-documented book on any appellation (that) I have read in my over 20 years of wine industry experience. It’s a steal at $25 and makes a great gift for any wine aficionado.”



 

We are proud members or advocates of these organizations:
Soil Science Society of America
Geological Society of America
Paso Robles Wine Country Alliance
Society of Wine Educators 

Soil Science Society of America

Geological Society of America

Paso Robles Wine Country Alliance

 We accept the following credit cards: VISA and Mastercard. Please go to the next "Buy" page, fill out the form with your card information, and email it to us.  We'll promptly process your card and deliver your book or CD.
 
Also, we accept credit card, money transfer, and Echeck payments via PayPal. Please go to the next "Buy" page to use the PayPal shopping cart.

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By Thomas J. Rice, Ph.D. & Tracy G. Cervellone, C.W.E. Email: info@pasoterroir.com

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